The transparent packaging is filled with distilled water and the Festina Profundo watch is suspended inside. Dreamt up by Scholz & Friends, it’s an ingenious solution that tells you everything you need to know about the watch without extraneous words.
Otto Storch, artwork for the editorial pages of McCall’s Woman’s Magazine, 1955-69. USA. Sterling typesetting. The girl in the middle looks like Jessica Paré. Via PastPrint